Increase your student enrollments with InternetCarbon

How Do We Work - Strategies and Services for the Higher Education Market

The Higher Education Marketing Strategies practice of InternetCarbon is designed to help universities manage their traditional brands in the non-traditional media of the Internet. We audit your web sites, their traffic patterns and your online advertising, then evaluate how prospective students currently connect with you and how, with some help, they might better connect with you. In the process we provide guidance as to ways to increase the productivity and effectiveness of your interactive marketing techniques with the goal of building your brand and lowering your costs.

Led by Mark Shay, this group utilizes a network of independent consultants and strategists with a wealth of experience marketing higher education. The process can be designed to be as simple as an assessment or feasibility study of one aspect of online recruiting, all the way through a strategic brand assessment where we match university missions and goals to that of various competitors and analyze how who is winning and how.

If you are interested in exploring this concept further,please contact one of our analysts.

Higher Education Practice:

As entrepreneur:,,,,
EDU Internet Strategies

As intra-preneur:
IDP Education
Drexel University Online
Schiller International University

Lead Consultant

Mark Shay

The driving force behind InternetCarbon is Mark Shay, a serial entrepreneur who has created, built and in several cases sold Internet-based and educationally related businesses. Read more for just a sampling of enterprises Shay brought to life...

In the News...

Find out more about our clients and what we're up too.
Also visit Mark's LinkedIn page.

Visit our twitter page too!

Memberships and Organizations

Mark has just completed his term on the Board of Directors of AIRC - the American International Recruitment Council - an organization he is still very active with.  Mark is  a member of AIEA's Fund Raising Task Force.

He is an individual member or participant in the efforts of AIEA, NAGAP, NAFSA, Council of Graduate Schools, NACAC, AACRAO and UPCEA.

Read what our clients have to say about InternetCarbon.

"All six of the projet's milestones were achieved and new student enrollments for Spring 2009 did exceed those of Fall 2008." more...