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International Education Web Content

Today, the Internet is vital in communicating with prospective students. Every prospect has seen your web site. This is not debatable. What is debatable is the number of students that discover your program or your institution via the web. Whether in discovery or validation mode, prospective students will visit your web sites, read your news feeds and subscribe to your newsletters. One recent survey has undergraduate students visiting a schools web site 38 times from discovery to first day of classes. Another indicates that 80% of the time spent searching for a school is spent online. What percentage of your budget is spent online?

From our informal surveys, schools spend about 20% of their marketing budgets supporting online recruiting. If 80% of a students time is spent online and you only spend 20% in that media, you are spending unwisely.  The good news is that prospective students and their supporters aren't impressed by slick technology; they want relevant, fresh and accurate content. Easy to read, easy to navigate, logical content are what will drive students through your site and into your admissions process. Did you know that faculty pages are among the most popular pages on a university's web site?  Did you know that rankings are one of the most popular items sought by parents?  How do these topics synch with your international recruiting strategy?  Do you have the ability to create enough relevant content or is this perspective lost in the shuffle of your universities web publishing maze?

If you need help getting a relevant message to prospective international students, QS can help.  With recruiting oriented landing pages that serve as program profiles, you can tailor your message to prospective students that are in the discover portion of their search process.  A well designed landing page will not be overwhelmed with immigration requirements, application completion procedures or credential evaluation policies, but instead will be focused on the Features, Advantages and Benefits of your program and your institution.  The goal is to generate a qualified lead that you can pass along to your recruiters (staff or agents).  Coming to a QS fair?  You can include that in your profile as well as other stops you will be making during the year.  Have something special to say?  The independence of a landing page or micro-site from QS allows you to avoid the complex navigation of a university site and focuses the student on first impressions.  

If you are looking to really step apart from the competition, consider adding QS Stars to your pages.  Instead of a numerical ranking, QS Stars provides a one to five star rating for each of these key performance measures: Teaching, Employability, Innovation, Internationalization, Facilities, Engagement, Research).  You can choose to highlight the areas in which you rate best, helping build that student's first impression and helping you develop an international brand.

Bundle these together for a powerful, integrated message that will put your institution in a world-class league.  Contact Mark Shay for more details.

Lead Consultant

Mark Shay

The driving force behind InternetCarbon is Mark Shay, a serial entrepreneur who has created, built and in several cases sold Internet-based and educationally related businesses. Read more for just a sampling of enterprises Shay brought to life...

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Memberships and Organizations

Mark has just completed his term on the Board of Directors of AIRC - the American International Recruitment Council - an organization he is still very active with.  Mark is  a member of AIEA's Fund Raising Task Force.

He is an individual member or participant in the efforts of AIEA, NAGAP, NAFSA, Council of Graduate Schools, NACAC, AACRAO and UPCEA.

Read what our clients have to say about InternetCarbon.

"All six of the projet's milestones were achieved and new student enrollments for Spring 2009 did exceed those of Fall 2008." more...