EduGlobal is one of China's premier student recruitment companies. InternetCarbon is the North American representative for EduGlobal. Let us help your school find the students you need.
China is at the top of nearly every school’s international recruitment agenda, but very few have a comprehensive strategy. The Chinese education market is very complex and ever changing, so to really succeed you need expertise on the inside; expertise like that of EduGlobal. Download an EduGlobal Overview pdf.
EduGlobal China
EduGlobal is a leading student recruitment firm in China, with nearly 20 years in the field. Today, EduGlobal has 22 offices throughout China that employ more than 300 staff members, all dedicated to helping students connect with schools. InternetCarbon is pleased to represent EduGlobal to the colleges and universities in the United States.
The Chinese market today is very brand conscious. This focus on brand is prevalent in consumer products and even more so in higher education. Nowhere in the world do parents focus more on getting their children into the highest-ranking schools than in China. If your school is not in the elite class of Top 100, then success in China has to start with brand development.
US Department of Commerce says – “In a brand conscious market, less well-known schools must implement active and strategic recruitment programs to establish credibility in China’s increasingly savvy education market.
Building Recognition in China for Your University
For schools that do not have instant name recognition and brand presence in China, EduGlobal believes that the standard agent relationship alone is not the best strategy. EduGlobal believes that agents are the final piece to a successful marketing strategy and to achieve lasting success in the Chinese market, you need first to establish your reputation build your brand.
To help US schools build their brand in China, EduGlobal offers a full suite of advertising and marketing services. These include:
Media Buying/Ad Agency services – Specializing in digital marketing and promotion on China’s leading search engines, portals and social networks
School/University Representative Programs - Managed local representatives, working full-time from EduGlobal’s HQ in Beijing and utilizing EduGlobal’s 21 field offices to act as a member of your admissions staff
Printing and Logistics – High quality language translation, design and production of brochure and catalogs. Save money on printing and distribution and avoid delays and penalties at Customs by producing, storing and shipping your marketing material in-country.
The InternetCarbon staff in the US, working with EduGlobal’s experts in China can help you craft a winning strategy for China through a combination of these fixed-price services. If you’re not ready to start direct marketing, we can provide you with a Strategic Brand Assessment which will help identify market segments in which you can compete. Then we’ll build your brand, extend your reputation and establish long-term presence for your institution in China, the world’s second largest education market.
The driving force behind InternetCarbon is Mark Shay, a serial entrepreneur who has created, built and in several cases sold Internet-based and educationally related businesses. Read more for just a sampling of enterprises Shay brought to life...
In the News...
Find out more about our clients and what we're up too. Also visit Mark's LinkedIn page.
Memberships and Organizations
Mark has just completed his term on the Board of Directors of AIRC - the American International Recruitment Council - an organization he is still very active with. Mark is a member of AIEA's Fund Raising Task Force.
He is an individual member or participant in the efforts of AIEA, NAGAP, NAFSA, Council of Graduate Schools, NACAC, AACRAO and UPCEA.
The driving force behind InternetCarbon is Mark Shay, a serial entrepreneur who has created, built and in several cases sold Internet-based and educationally related businesses. Read more for just a sampling of enterprises Shay brought to life...
